Marketing Strategy Supporting Business Growth
The Challenge
The business lacked a defined marketing strategy, resulting in an inconsistent online presence. They wanted to refresh their brand to ensure it was instantly recognisable and aligned across all digital channels. A key point was to establish social media as a strategic tool for reaching and engaging their target audiences, supported by regular, high-quality content.
Our Support
- Marketing strategy looking at all areas of marketing activity and the company values and goals.
- Suite of graphic templates to use across social media which reflected the new brand.
- Regular monthly content days scheduled to ensure engaging video and image content.
- Social media posts written to reflect the brand and messaging.
- Launch of an email campaign to keep customers and prospects engaged.
- Brochure to send out to clients to provide more information.
The Result
Since taking over their marketing, the results have been outstanding:
- 67,791 accounts reached in the very first month.
- 862 interactions generated in month one alone.
- 25% open rate on the first newsletter send.
- Viral videos featuring informative, expert advice that showcased HeatGlow’s industry knowledge.
- A strong, consistent visual identity through new branded graphics.
- Monthly content days keeping the feed fresh, professional and engaging.
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