We know what you might be thinking: isn’t email a bit old school? Email marketing is still one of the highest converting marketing tools out there. In fact, for every £1 spent on email marketing, the average return is £36. So if you’re not doing it yet, let’s change that.
First things first, you’ll need a platform to send your emails from. There are loads of great ones out there (Mailchimp, Klaviyo ActiveCampaign) are popular choices, and most of them have free plans to get you started. These platforms let you design emails, manage your list, and track how your campaigns are performing.
You can’t send emails to people without their permission, and you really wouldn’t want to anyway, because uninterested people won’t buy from you. Build your list organically by adding a sign-up form to your website, promoting it on social media or offering something valuable in exchange for an email address (a discount, a free guide, a helpful checklist). The key is building a list of people who actually want to hear from you.
Think about what would be genuinely useful or interesting to your audience. Tips and advice, behind-the-scenes updates, new products or services, case studies, blog posts, special offers. These are all brilliant pieces of content for an email. Mix it up and keep it feeling personal. Write like you’re talking to a friend, not sending a formal letter!
Your subject line is everything. It’s the thing that decides whether your email gets opened or quietly ignored. Keep it short and punchy. Avoid anything that sounds too salesy or generic. Test different styles and see what your audience responds to; you’ll start to spot patterns pretty quickly.
Every email you send should have a purpose, and your reader should know exactly what you want them to do next. Book a call, read a blog, shop the new collection, reply to this email. Make it obvious, make it easy, and make it impossible to miss.
Don’t be disheartened if the first few aren’t perfect — it’s all a learning curve, and you’ll get better with every send. Email marketing doesn’t have to be complicated. Start simple, stay consistent, always make it about your audience.
If you need a hand getting started or writing your first campaign, you know where we are!
The Creative Collins girls xx
