Gaming & Hobby Brand Growth
The Challenge
Our client wanted to establish itself within the gaming industry. With an already established brand in a similar industry, our client was experiencing a dip in sales during the summer months due to the nature of the product. It therefore wanted to promote and raise awareness of a sub-brand to maintain consistent sales throughout the year. As well as targeting B2C, the focus would also be on building B2B partnerships.
Our Support
- After an initial strategy session, we advised on the best marketing activity, which included social media, paid-for ads and email campaigns.
- A key aspect for this visual brand would be content creation, especially video content. We edited engaging videos to use across our marketing.
- Reaching new audiences was key. With the implementation of paid-for ads, we targeted key audiences.
- A review of the website and user experience ensured ease of purchase for a quick and easy customer experience.
- Implementing an email campaign ensured we reached past customers with new products and offerings.
The Result
Through a CRM system we monitored sales activity – recording a quadruple in sales after just two weeks. Higher than the last year on year comparison as well as month on month comparison across the whole 12 months.
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