Apprenticeship Provider Rebrand & Strategy
The Challenge
A key provider of apprenticeships in Wales, our client wanted to rebrand from a name which was being confused with other providers to a fresh, modern brand which represented the forward-thinking tech courses which it provided.
Our Support
- Starting with a marketing strategy, we discussed the future of the business and goals before delving into key products, target audiences and emotive messaging. With a clear vision of what our marketing needed to achieve, we built a marketing plan prioritising the marketing activity to best achieve our goals.
- We supported the rebrand of the company, rolling out the new brand internally and externally. From website and print to socials and signage.
- Social media would play a key role – from setting up accounts on key platforms, to building up an organic presence and finally paid-for ads.
- A new website was planned, supporting the user journey and copywriting tailored to support SEO.
- Targeted campaigns throughout the year would be built into our strategy to fill priority courses with clear target numbers.
- With the recruitment of a sales team, the implementation of a CRM system was crucial to track and convert leads.
The Result
Support in the lead up to the rebrand with meticulous planning meant the new brand was rolled out successfully both internally with staff and stakeholders and externally with a new website and social media accounts.
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