Brand Refresh & Social Media for Education Sector
The Challenge
The company wanted to refresh its brand with a new logo and updated brand guidelines. The goal was to create a bold, modern look that was instantly recognisable and consistent across all social media platforms and printed marketing materials. With social media playing a key role in reaching target audiences, there was a need to set up new channels as well as ensure social feeds were regularly updated with knowledgeable and professional content.
Our Support
- Creation of a new logo, which was rolled out across all marketing
- Update of brand guidelines to ensure brand consistency for future work
- Set up of new social media channels and update current channels
- Suite of graphic templates to use across social media, which reflected the new brand
- Regular content days scheduled to ensure engaging video and image content
- Social media posts written to reflect the new brand and messaging
The Result
A successful rebrand with the new logo rolled out across all areas of marketing to reflect a modern, caring company with a now recognised brand identity, as well as a reach of over 11,000 accounts after we took over management of the social media accounts.
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